Senior UX Designer · Transitioning into AI & Data · MSc Data Analytics · Python & Machine Learning.
7+ years designing digital products for enterprise platforms, now combining UX expertise with machine learning and data science to build smarter, more intuitive solutions. Particularly interested in AI automation and data-driven product experiences.
A comprehensive UX redesign of BookSwap, a book-exchange app first launched in 2017, aimed at improving usability, fostering community trust, and promoting meaningful user engagement through reading.
The approach combined user interviews, competitor analysis, and usability testing to uncover friction points and enhance the exchange system. Key changes included a restructured navigation, refined visual hierarchy, and gamified incentives.
The result: a more intuitive, engaging, and sustainable reading experience that encourages sharing, discovery, and long-term habit-building.
A strategic redesign of the billing and payment flow in the PayNet app, aimed at reducing friction in a key user task while aligning the interface with current design standards.
The approach combined heuristic evaluation, competitor benchmarking, and guerrilla user testing on the original app to identify pain points and opportunities, resulting in a streamlined workflow, a centralized Home screen, and modernized UI elements.
The result: a simpler, more secure, and accessible payment experience. Designed to boost task efficiency, user satisfaction, confidence, and future scalability.
